Addi works within the wide field of design with particular focus on product, furniture, brand identity and playful design. Based in the city of Kalmar, in southern Sweden, they’re close to a major part of Sweden‘s furniture industries. The Studio consisting of Johan Isberg, Andreas Karlsson and Karl-Magnus Lillqvist Sjöberg, describe the name Addi as a creative process where four I’s are added: inspiration, interaction, ideation and innovation. Addi has designed a wide range successful products for many of Sweden’s leading furniture producers.
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